zem81 art studio

zem81 art studio featured collection paintings drawings photography contact links

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Art is a tricky business.  For instances if you’re an artist too you most likely flinched when you got to the word business.  After all art is, well, art.  You create art because you have to.  You have a vision of what the world looks like and you feel compelled to share that vision in whatever form and medium you can that most perfectly reflects the images that fill your mind’s eye, and not just for others too see, but because you need to see it and feel it for yourself.  And yet art is also a business, or at least we try to live by it.
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It’s a balancing act between the purist of creativity and cash.  We’re emotionally invested in our work, we want it how we want it, and if others don’t get it well that’s their fault, and yet we still need to eat too, even if the words starving and artist go so well together that we actually feel like we’ve accomplished something when we return home with all our paintings under our arms and no money in our pockets.
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So how do we resolve the issue of creativity verses cash?  After all there’s almost no greater crime in the art community than having ‘sold out’ even if most of us aren’t entirely sure of what that entails, that is until we see it and shudder. Yet in contrast every artist I know wants their work seen, appreciated, dare we dream even purchased and not just for the money that comes with such an accomplishment, but to have our vision shared and if the fates combine for our work to be felt as it was meant to be felt. 
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If there is a universal answer to this question I haven’t found it.  To be honest I don’t think one exists,
artists don’t fit molds well so why would we all fall into the same business model?  What I do know is that for me the solution to this debate was to form zem81 art studio, an independent company designed to give me the platform that I needed to create as I’ve always wanted to create in such a manner that my artwork isn’t just a product to be purchased but a vision to be shared.
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How does this work as a business?  Well that depends on you.  I paint and you purchase, or not.  Like I said, art is a tricky business, but to me, even with all the pratfalls that come with it, the pursuit of art is the greatest business in the world and I absolutely love it.
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Zena E. Manley, artist